Nigerian record label, Squareball Entertainment collaborates with music business agency, Beast NG to provide Squareball Entertainment, a Nigerian musical label, has teamed up with Beast NG, a music business agency, to help 1da Banton, the label’s main artist, with efficient communication techniques.
Beast NG is a cutting-edge music business agency that specializes in artist development, distribution, public relations, and communications. Through excellent management, PR, and communications tactics, they assist artists and record labels in expanding their brand influence. They’ve been conducting rollouts for popular clientele for years and have successfully contributed to creating appropriate tactics for navigating the music industry.
1da Banton is a well-known Nigerian singer, composer, and record producer who is signed to Squareball Entertainment, which is led by Adasa Cookey, a prominent video director. His career in the Nigerian music industry has been smooth, with an EP, an album, and many hits to his credit, including the critically praised ‘No Wahala’ and its remix, which features Kizz Daniel and Tiwa Savage. Beast NG will use efficient communication tactics to translate the artist’s visions for the project.
Peter Okhide, the creator of Beast NG, made a remark about the collaboration, saying, “I think Africa as a continent has always had a story-telling problem for ages, important events of history have not been properly documented and communicated, and that’s why Beast NG is headed towards that direction. In the music business, we want to document, preserve, provide accurate data, tell stories, and develop communication strategies that will construe the vision of the artistes to the target audience and amplify the reach of the art.”
Beast NG and Squareball Entertainment would benefit from this relationship by helping to solve the challenge of story-telling in the Nigerian music business. It will have an impact on the ecosystem since it will provide first-hand information about the importance of communication in the music industry.