…By Judah Olanisebee for TDPel Media.
The Commonwealth Bank has been hit with a substantial fine, marking the largest penalty ever imposed by the Australian Communications and Media Authority (ACMA) for breaching spam laws.
Australia’s Spam Act stipulates that marketing messages must include functional unsubscribe options and generally prohibits the requirement for customers to log in to unsubscribe.
The Commonwealth Bank acknowledged the breaches to spam laws and attributed them to updates made to electronic banking terms and conditions in November 2021.
The Commonwealth Bank’s hefty fine serves as a reminder to organizations about the importance of respecting spam laws and safeguarding customer privacy.
Compliance with regulations and proactive measures to address issues promptly are crucial to maintaining trust and upholding legal standards in the digital communication landscape.