Cult snack brand Insomnia Cookies, known for its warm and indulgent treats, is making its debut in the UK with its first two bakeries set to open in Manchester city centre this month.
Founded by Seth Berkowitz during his college days, the brand has gained a dedicated following in the US, boasting over 240 bakeries across North America.
Since its inception, the brand has grown rapidly and amassed a legion of fans due to its expansive menu and mouthwatering offerings.
The brand aims to fill a gap in the market for warm, fresh cookies that can be hand-delivered to customers’ doorsteps throughout the day and late into the night.
As the brand prepares to expand across the country, it aims to become a staple in the UK’s late-night dessert scene, delivering the joy of warm cookies to doorsteps all around the nation.