Fruit Attraction 2022, the sector’s top fruit and vegetable exhibition, will return to Madrid in 2022, with 85 percent of exhibition space already reserved.
The event’s Invited Importing Countries program will include representatives from the UAE and Saudi Arabia.
From the 4th to the 6th of October 2022, the event will be held in the IFEMA MADRID exhibition center.
Fruit Attraction, the International Fruit and Vegetable Trade Fair co-organized by IFEMA MADRID and FEPEX, has confirmed the arrival of buyers from the United Arab Emirates and Saudi Arabia, with over 90,000 F&B professionals and 1,800 industry businesses from 42 countries expected to attend.
Fruit Attraction Exhibition
With only four months until the event’s official opening on October 4th, 85 percent of the contracted display space has already been assigned, with various verticals of the show, including the Invited Importing Countries program, which includes the UAE and Saudi Arabia, in full swing.
The demand for exhibition space, according to Maria Jose Sanchez, Director of Fruit Attraction, has highlighted the event’s relevance to the sector.
“For IFEMA MADRID and FEPEX, organizers of the event, these parameters demonstrate the interest and supporof the fruit and vegetable sector in promoting the Fruit Attraction as a fundamental instrument for the internationalisation of the sector and a meeting point for all professionals involved in the entire F&B supply chain,” he said.
Fruit Attraction 2022 will take up eight halls at IFEMA MADRID, with a focus on innovation, quality, and diversity.
Exhibition verticals
Representatives from the UAE and Saudi Arabia will join a host of key buyers from across the world to boost trade connections between non-EU markets and the European Union as part of the event’s Invited Importing Countries program. Round table discussions, guided tours, and B2B sessions will all be part of the agenda.
The startup hub, which is new to this year’s edition of the event, is dedicated to newly created enterprises in the Fresh Produce segment and Auxiliary Industry that were started between January 1, 2021 and September 1, 2022.
A full program of technical conferences and activities will be held elsewhere on the exhibition floor, positioning the fair as the industry’s knowledge centre, with sessions spanning a wide range of topics from experienced panellists and speakers.
Fresh Food Logistics is a new sector forum for fresh food logistics, transportation, and cold chain management, organized by IFEMA. The expo once again demonstrates its dedication to the three sectors of agricultural innovation solutions and services: Biotech Attraction, Smart Agro, and Smart Water & Energy.
It also promotes the traditional Ecorganic Market, a specialist area for the marketing and exporting of organic products, fresh produce, and related enterprises.
The Innovation Hub and Innovation Forum are once again devoted to innovative business ideas and innovation in the field. The Innovation Hub Awards, which have become an important event commemorating support for entrepreneurship in the industry, will be held at the expo.
Professional visitor registration open for Fruit Attraction 2022
Fruit and vegetable industry professionals can now apply for guest passes at Fruit Attraction 2022. F&B professionals can download a daily or three-day pass to gain admission to the fair. Professionals can select the package that best matches their fair visit, pay for it, and print their accreditation.
Registration grants free access to the Fruit Attraction Community and the LIVEConnect platform, the fruit and vegetable industry’s largest community and professional social network, as well as a space for information and business available 365 days a year.
*Algeria; Argentina; Belgium; Brazil; Canada; Chile; China; Colombia; Costa Rica; Czech Republic; Dutch Antilles; Ecuador; Egypt; Finland; France; Germany; Ghana; Greece; Israel; Italy; Kenya; Malta; Mexico; Morocco; Netherlands; Peru; Poland; Portugal; Republic of Korea; Republic of Moldova; Romania; Slovenia; South Africa; Spain; Sweden; Switzerland; Thailand; Tanzania; Tunisia; Turkey; United Kingdom; United States.