The Governor of Maharashtra, Honourable Shri Bhagat Singh Koshiyari, launched the first book, titled ‘Business of Sports: The Winning Formula for Success,’ penned by Vinit Karnik, Head-Sports, Esports, and Entertainment at GroupM South Asia.
For the past 12 years, the IISM, founded by former India international cricketer Nilesh Kulkarni, has been a pioneer in Sports Management Studies.
The book was released by the Honourable Governor in the presence of Mr. Kulkarni, the Founder of IISM, and Mr. Harsha Bhatkal, Publisher of Popular Prakashan, at a spectacular occasion.
The Honourable Governor lauded the author and IISM for launching the book. “The book is an excellent initiative by the author and IISM. In life we need to have a mission and sports can be just that for us as a nation. In the 75th year of our great nation’s independence this is a timely book. In the Amrit kal I hope this book proves to be the nectar that sports in the country needs.”
“The business of sports in India is booming. There is high demand for skilled managers and professionals who are passionate about sports, along with a keen sense of business to make these endeavours financially successful. This is our first humble attempt in a series of materials that we plan to launch in the coming months for the student community and the industry at large in all aspects of sports,” said Mr. Kulkarni. “The book focusses on the business side of sports and the various verticals of the industry. This is a book about India, by an Indian for an Indian sports market. This has therefore got the potential to be a reference material for all sporting professionals in the country.”
The book can be purchased at any of your local bookstores. Those interested in purchasing the book can do so at amzn.to/3MkAC3h and bit.ly/3H4CLzb. Mr. Karnik, the author, was ecstatic to be able to share his knowledge with a larger audience.
“Leading competitions in the country have become great avenues for sponsorships, media engagements and other brand-building opportunities. As business processes get more structured in the industry with each year, I see the emergence of sports marketing as a subject with lot of real-world application in an Indian context,” said Mr. Karnik.
“I have tried to apply the basics of marketing and have explained in the best possible way how to use them in the business of sports with a specific focus on India. This book will especially help Indian students relate to it so that these principles can be seamlessly applied.” Publisher Harsha Bhatkal was also keen that the learnings from the book can be put to use in an Indian context. “We have published sports books in the past. But this is the first of its kind, unique concept where the book is both a fantastic read and also a reference material for knowledge. I am sure everyone connected to sports will lap up the book with both hands.”
In the coming months, IISM will be making landmark announcements about future books covering various aspects of sports from an Indian perspective. Stay tuned for further announcements.