It’s the most comfortable red lipstick I’ve worn

Rare Beauty has introduced a limited-edition crimson lipstick with brown undertones.
All of the product’s proceeds will be donated to the Rare Impact Fund, a mental health organization.
I found the lipstick to be pleasant, vivid, and long-lasting after trying it.

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Selena Gomez’s Rare Beauty is one of the most popular makeup companies on the market, as seen by its most recent introduction.

Limitless, a new limited-edition colour of the company’s Lip Soufflé Matte Lip Cream with brown undertones, was just announced.

It is being offered on Rare Beauty’s website for $20, with all proceeds going to the company’s mental-health charity, the Rare Impact Fund.

A post shared by Selena Gomez’s Rare Beauty (@rarebeauty) account.

I have been a huge fan of the brand’s lip creams since its August 2020 debut. But after Rare Beauty discontinued lip glosses and lipstick bullets, I lost track of the original formula.

When Limitless was revealed at the beginning of October, I thought it would be a nice opportunity to revisit an old favorite.

I placed my lipstick order on a Monday evening, and it arrived the following Thursday. It included a reusable Rare Beauty bag, thank-you notes to fill out, and a concealer sample card.

My order included thank you notes and a trial of concealer.
Amanda Krause/Insider

I saw that the lipstick’s packaging contained a statement about Rare Beauty’s charity before I used it.

The lipstick tube was labeled “Rare Impact,” and its outside packaging stated, “100% of proceeds will be donated to the Rare Impact Fund to promote mental health services in neglected regions.”

Additionally, a reusable tote was included with my transaction.

Amanda Krause/Insider

I tried the lipstick and became an instant lover. It imparted color to my lips, along with a faint aroma of cake, with a single application that was silky and vivid.

Also, the lipstick is adaptable. Initially, I applied a thin layer and blended it with my fingers to create a blotchy appearance, but I added a few more applications to make it opaque.

Similar to Rare Beauty’s other lip products, this one lasts through hours of work, pauses for meals, and conversations with friends.

In contrast to most other red lipsticks, which smear and require touch-ups, this one remained in place and felt comfortable throughout the day.

It is so comfy that I forgot I was wearing lipstick.

Amanda Krause/Insider

However, the uniqueness of the brand’s Soufflé goods is what I appreciate the most.

They stay as long as other liquid lipsticks, but are so much more pleasant that I forget I’m wearing them. Additionally, the whipped texture produces a blurring effect that helps your lips appear healthy and nourished.

So, if you ask me, a new shade made to benefit mental-health care is merely icing on the cake for this cake-scented lipstick.


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