London Café Chain Aims to Become the Next Starbucks with £6 Million Investment

A small London café chain, Knoops, renowned for its luxurious hot chocolate drinks sold in select stores across Kensington, Covent Garden, and Knightsbridge, has set its ambitious goal of becoming the “new Starbucks.”

The company recently secured a substantial £6 million loan from Eléonore de Lubersac, a wealthy French aristocrat and descendant of prominent banking and political figures.

Knoops’ newly appointed CEO, William Gordon-Harris, expressed his excitement about the £6 million facility, which will fuel the company’s continued growth.

His grandfather, Hans-Hermann Graf von Schweinitz und Krayn, was a former German navy rear admiral.

The chain’s growth in London is poised to continue, with plans to open a new outlet in Notting Hill in August, and a store in Bath in the pipeline.


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