In a ceremony held in Nagoya, Japan on May 31, Amity University Online got an award for the best Student Recruitment Campaign from the Times Higher Education Awards Asia 2022.
THE’s long-running UK-focused awards, dubbed the “Oscars of higher education,” provide the foundation for this event. The Asia awards attracted approximately 500 entries from 22 nations, with India shining brighter than ever as the only country to have two wins.
At the 2022 THE Awards Asia, Amity University Online was named Student Recruitment of the Year. In 2021, Amity University Online was recognized as one of the award winners from India for remarkable accomplishment in strategic recruiting of females in online higher education degrees.
Christine Ennew, University of Warwick Provost; Yuko Harayama, Tohoku University Professor Emeritus; Bashir Makhoul, President and Vice-Chancellor, University for the Creative Arts; Simon Marginson, Director, ESRC/OFSRE Centre for Global Higher Education,
Department of Education, University of Oxford; Timothy Tong, CEO, AMTD Foundation Amity’s success in “reaching out to female working professionals and providing educational opportunities that might not otherwise be available to them” was acknowledged by the Awards Asia 2022 jury.
The impediments to women’s success in the job remain formidable, and they are probably even more so in nations like India. Amity University Online pitched its courses as a “second opportunity” for women to achieve their aspirations, in response to poll results revealing that women are half as likely as males to enroll in digital education.
On International Women’s Day, Amity launched a high-profile web ad, sharing the narrative of online MBA student Sneha Sharma, a Formula 4 racer and pilot, with over 400,000 women. That was the first of many success stories published to highlight women who had returned to work after a sabbatical or who had maintained their education while working.
This was backed up with a week-long series of events on Instaclass, which provides bite-sized learning via Instagram, led by female industry professionals. Amity also offered a 20% scholarship for women looking to return to work across all of its courses, which has been used by more than 300 women.
In addition, the institution implemented a reference system that allows friends, relatives, and coworkers to refer potential students to courses, fostering a friendly environment for learning and upskilling.
“The systematic strategy consisting of recognition, prizes, and relationship components has resulted in a broad awareness of their student recruiting drive, and over 300 female working professionals have registered in their programs,” the judging panel said.
According to Ajit Chauhan, Chairman of Amity University Online, “Our success is the result of our ground-breaking work in developing a digital learning ecosystem that allows a worldwide and diverse student population to advance and achieve their professional goals.
We’ve been on a path over the past two years where we’ve been consciously encouraging women to continue studying and strive toward their career improvements. This prize serves as more proof that we are on the right track.”
Amity University Online has consistently been a leader in the field of online higher education, always going above and beyond to make education accessible and cheap to all. Amity University is an online university.
Amity University Online is committed to establishing a revolutionary learning environment, a digital classroom with true mobility and access to education from anywhere, in order to carry on Amity’s objective of educating the nation.
Amity Institution Online was the first university in India to be approved by the UGC to provide online courses. These career-oriented programs are specifically created for working professionals, with over 6000 notable corporate experts and faculty designing and delivering futuristic learning experiences.
Univo EdTech serves as a strategic partner to top-tier educational institutes and universities in India and around the world, providing services such as program growth, content development, and student support, among other things. It provides an education institution with knowledge, capabilities, and expertise to support its strategic priorities, allowing universities to focus more on their core educational processes. It was founded in 2018 in collaboration with top-ranked institutions from India, the United States, the United Kingdom, Africa, and the Middle East.